New! Bond #9 Central Park West Spring/Summer 2012

City parks have always intrigued us at Bond No. 9. These oases of serene greenery give New Yorkers a gathering place, an escape-hatch, and a time-out from the steel and concrete that surround and enclose us. What’s more, parks are filled with botanicals, so they smell good—and smelling good with a New York accent is what Bond No. 9 is all about. So it’s no wonder that thus far, we’ve designed 6 New York park eaux de parfum, starting with Central Park and Gramercy Park, followed by Bryant Park, the High Line, Washington Square, and Madison Square Park. Now, just in time for spring 2012, comes a 7th—Central Park West—inspired by the fabled thoroughfare that runs the entire two-and-a-half mile length of our greatest urban grassland, situated just across the street.

The Fragrance

Central Park West, the fragrance, has been designed to have the grandeur and largesse of the street itself. It starts off with a springtime wakeup call: Narcissus mingled with tangy ylang ylang and a pinch of piquant pepper. Then comes a beckoning white-petal mélange—orris, jasmine, and linden—surrounding their centerpiece, majestic gardenia. Sustaining and enriching this bouquet is an enduring base of white oak and vetiver, combined with the animal whiff of musk.

The bottle design

The Central Park West bottle captures the essence both of the neighborhood and the season. Against a pistachio background is a classic but oversize houndstooth check pattern (as pedigreed as the local architecture), updated here in purple—adding pizzazz. And wound around the neck is a gift—a detachable, double-row bracelet of pink beads with a big pink floral blossom (designed in-house, we are proud to say), which, like the coveted flower on last spring’s Madison Square Park, can be worn on its own as a brooch.

The prices

Central Park West arrives on-counter March 15, 2012 and will be sold at Bond No. 9’s five New York stores, Saks Fifth Avenue, Nordstrom and bondno9.com. Price: 100ml, $250; 50ml, $180; body silk, $130; candle, $110; shower gel, $75.

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