Last week, L’Oreal launched a Facebook campaign, rallying women together, so that we could collectively pledge to never fake it again, and by fake it, they mean wear fake lashes.
Now if you know me, I never really fooled around with them anyway. They just don’t look right and besides, I have a different mascara for every look that I can trying to achieve. If I want dramatic stunt queen lashes, I know what tube to grab, so this campaign was not for me anyway.
But…there’s one thing that bothers me…
In every single mascara print ad, not just L’Oreal, they advertise mascara whilst the model is wearing…fake…lashes… So are they going to never fake it again as well? Will L’Oreal ditch their false lashes along with us?
If there’s one thing that companies know, it’s that we would never stop purchasing mascara, so at this stage, why lie?
How do you feel about all companies that advertise mascara using false lashes?
And if you want, go over to https://www.facebook.com/lorealparis to take the pledge and enter daily* for the chance to win** a free full-size Voluminous False Fiber Lashes Mascara.
* While supplies are available; Limit of one (1) prize per person for the entire Promotion Period
**Terms and Conditions:
No purchase necessary to enter or win. A purchase will not increase your chances of winning. For full official rules, visit: http://www.lorealparisusa.com/_us/_en/external/pages/voluminous/voluminous_rules.html