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MAC Absolute Power comes from the MAC Strength Collection, scheduled to launch December 26, 2012.  The collection features several bright, bold, matte lipsticks. MAC describes Absolute Power as a Rich Red.

Keep reading for swatches

You would think by the looks of the lipstick in the tube that it would be a lot deeper (read: browner) in the tube, but in fact it’s very bold and pretty.

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1. MAC Absolute Power

2. MAC Russian Red

3. MAC Ruffian Red

4. MAC Ruby Woo

MAC Absolute Power is a Rich Red. I think of a blood red when I think of this color. Absolute Power joins the infamous red MAC lipstick gang, and while it is a red lipstick and it is a matte lipstick, there are differences.  MAC Russian Red is more brown toned. MAC Ruffian Red is more yellow toned. MAC Ruby Woo is also more yellow toned, but it’s the driest of all the matte lipsticks.  I almost want to say Absolute Power has a hint of pink to it?

MAC Absolute Power

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MAC Absolute Power retails for $15. It is part of MAC Strength Collection and can be purchased online December 26, 2012.

*press sample*