Bandwagon Trends: Are We Tired Of Them?

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I remember back about 3 years ago there were very few brands that made eyeliners in the pot like MAC Fluidlines.  Because counter service is so poor here at the MAC counter, I used to wish for another brand that was more easily accessible in person.  Then L’Oreal HIP came out with a cream liner, then Wet n Wild, then Jane Cosmetics, then Maybelline, now today, you have over 20 brands that sell and produce a gel or cream liner in the pot.

This wide variety leaves you the consumer lost in the woods, trying to find the right liner for you. Going from forum to forum, blog to blog, trying to find out which one is best, lasts longer, all that good stuff.  It’s confusing, it’s a headache, and some will say, too many brands are jumping on the bandwagon, producing trending products. But should everyone jump in?

What made me even ask this? It’s simple. The crackle trend officially, like 15 minutes ago, made me dizzy.  OPI started first with the crackle, with China Glaze not too far behind with not only one shade, but 6. Just when I thought there were no more to come, then OPI makes 5 more shades, a red, three hues of blue and a white. Then on top of that, silver shatter! Not to be outdone, China Glaze makes a full metallic collection.  Then the baby sister of OPI comes out with a collection called Texture Coat, in 6 shades, which includes a golden texture shade. I was in an Asian beauty supply store and Kleancolor sells a crackle, simply known as crack, which made me giggle because that’s what the availability of these kind of products has become (And I bought a bottle, I am ashamed).  Then OPI’s big more mature sister Sephora by OPI, now has ‘blasted’, which still looks like crackle and last but not least, Pure Ice has a shatter line. I am officially exhausted and I can’t use the first bottle enough before another bottle comes out.

So what do you say? What do you do when multiple companies produce the same product? Do you stick to one particular brand, or do you try them all?

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