Zoya True Swatches, Review, and Must Haves

Zoya has created an outstanding line for the Spring that contains 6 shades with 3 different finishes- crème, metallic, and shimmer. The colors were not what I expected for the Spring- I expected all crèmes, a glitter or two, various shades of pink or a ton of pastel colors, so it was nice to see(…)

Zoya True And Flecks Collection Spring 2012

HONESTLY, BEAUTIFUL COLOR A fresh bloom of dewy color. Inspired by the runway looks of top designers this collection features slightly muted and unexpected spring shades in six easy to wear, full-coverage creams and metallics. · Cho (ZP585): Full coverage, vanilla shimmer metallic · Farah (ZP586): Full coverage, latte beige cream · Bevin (ZP587): Full(…)

Question Of The Day, January 3, 2012

Do you peruse beauty sampler services? Why or Why not? And by beauty sampler services, I mean Birchbox or Beauty Tubes, or the newly launched Beauty Army. I vote no. And don’t worry I have my reasons- 1. The mixed reviews- I have read the good with the bad, but the bad is what makes(…)

Happy New Year! Letter From The Editor

First of all I want to wish everyone a Happy New Year! I hope that every goal and aspiration you have set come to fruition in 2012. I wanted to start the year off correctly, by saying thank you. When I started this site in May 2010 I really didn’t know what I was doing(…)