You know, the one with Cassie, Solange Knowles, and Selita Ebanks, and the big uproar concerning the ad because there were three ‘light skinned’ ladies in the ad. Remember I asked you guys what you thought? Rage was incited because of poor representation of the African American community? Well, the man behind the campaign, Steve Stoute responded in an interview to Loop21-
When it was announced that you were using Selita Ebanks, Cassie and Solange in the campaign, a lot of darker skinned females thought it was “unfair.”
First of all I think it’s unfair that there’s still a stigma in the African American community about what is considered beautiful and the amount of shades that are considered beautiful. It’s not even like in the 70s anymore where “light is right,” those days are over with. Dark skinned women are world renown beauties and models now. That needs to go away.
Secondly, the campaign wasn’t about skin tones, it was about the hair textures. They each had three different hair textures. It’s odd to me that it got blown out of proportion. But what it did do was prove that the whole dark skinned vs light skinned stigma still exists. It’s unfortunate that as many of our shades as African Americans have gotten globally acknowledged as being beautiful, from Naomi Campbell to Beyonce to Rihanna that we still have that stigma in our community. I’m trying to figure out what I can do to abolish that. I honestly thought it died down and it wasn’t until we announced those three women that it I realized that this thing is still alive.
Can’t help but to agree with his point of view on the situation! The campaign was fairly focused on hair grade and not skin color. Tell me what you think now that you have read his response and check out the whole interview on Loop21.com!