New! RiRi Hearts MAC Collection
Rihanna gave us a gift on her birthday. A collaboration with MAC Cosmetics.
— Rihanna (@rihanna) February 20, 2013
RiRi Hearts MAC will be a 31 product line featuring quads, lipsticks, lip glasses, a brush set, and what looks to be a gorgeous compact. The packaging has beautiful rose gold detailing and RiRi <3’s MAC inscribed in cursive on the packaging.
John Demsey, group president of Estée Lauder stated: “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”
Long term? YES BYE NICKI (hopefully)
The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line.
Creating RiRi Woo was a particular challenge, she said: “Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many different samples to choose from and so many different colors underneath — blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.”
The signature piece of the lineup, RiRi Woo, will be sold with all four collections. The summer collection also includes two additional lipsticks, a Lustre Drops shade and a powder blush duo. Fall’s 16 sku’s include four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. (“She likes to wear two pairs at a time,” said Jennifer Balbier, MAC’s senior vice president of global product development, in an aside.) Holiday will bring another 10 items, including nail polish, a makeup bag and additional lipsticks.