It’s the moment I have waited on, a drugstore brand that will address the needs of Women Of Color. Sure there are brands like Iman and Black Radiance that carry products for black women, but brands like L’Oreal, Maybelline, Revlon and many others have always had a shade of foundation for black women, but that does not mean that our needs are being met.
The thing about black skin, women of color skin , is that our skin is very pigmented. Because our skin is so rich, most drugstore foundation brands create foundations that simple cover up or alter our skin tone, and not enhance. And this is where Maybelline’s new line comes into play.
The Women Of Color Collection by FIT Me promises to be a natural skin fitting foundation, available in 7 deep shades with Fit-To-Tone technology to enhance the skin’s true tones and highlights.
I will update this with pricing and availability as soon as I receive more information.