I was reading an article published by Clutch Magazine and Fashion Bomb Daily where they requested some of Sam Fines brutal, but harmless honesty. When asked about the biggest mistake African American women make when dealing with makeup:

I think the biggest beauty mistake is really not wearing makeup.

In my mind, I let out a huge WELPPPPPPPPPPPPPPPPPPPPPPPPPPP, because he read my mind. And reinforces his statement and goes on to say:

I think the biggest beauty mistake is not understanding how to enhance your beauty,” Sam added. “And I think a lot of [women of color] are scared that makeup is going to make [them] look fake, ‘It’s not gonna look like me, they’re not going to have my color.

And again I agree. We are so accustomed to putting the spotlight on makeup done wrong

Lil Kim

…paired with the unrealistic expectations of some beauty enthusiasts (yanno, 30 eyeshadow colors on one lid, bright lip, bright cheek, real artistic but really looks quite clown-ish?) And there you have it, Media generated fear of makeup, thanks to celebrities, and bloggers, and Youtube vloggers. Not blaming you all, just some. If you know I’m not referring to you, don’t join the party.

Then move on to the consumer and some of the biggest marketed products, they don’t even sell makeup in our shades. Look at Neutrogena, Rimmel, and certain foundation lines from NYX, they don’t sell foundations that even cater to African American women. Some don’t sell shades to compliment African American skin, much less even show up on our skin.

So the first step, is to understand that all brands are not marketed for you, and they should be avoided until they decide to. Covergirl has the Queen Collection, Milani has an absolutely wonderful collection of makeup for us, Fashion Fair is no longer your granny’s makeup, Revlon, MAC, Bobbi Brown, Iman, Black Opal, you want me to keep going? What brand you purchase needs to be more about you and less about being a brand snob. IF that’s part of the problem. It’s about using what works for you, and is marketed to you.

Second step, more time enhancing your beauty, less time striving to look like a clown, which ultimately makes you give up on trying to apply makeup altogether. Focus on brightening the skin, exfoliating your lips, improve skin tone, texture, these are enhancements too! 

Here’s a challenge. Right here, right now. Go get a mirror. Tell me what feature on your face you love the most- Is it your full lips? Is it your beautiful brown eyes? Is it the almond shape of your eyes? Do you love your cheekbones? Now. Seek to enhance that. Makeup is fun and experimental, and there’s too much right to go wrong. Try it out.

What do you think about Sam Fine’s statements? Do you agree? Disagree, Comment and let me know!